Mbowa
Design Lab™

Logo Design: Mbowa Press

Mbowa Press

A mark for a publishing imprint

Specialist service · Logo Design
Client
Mbowa Press
Service
Logo Design
Year
[YEAR]
Scope
Logomark, wordmark & lockups
Our role
Concept, drawing & usage guidelines
Mbowa Press logo on a red phone screen, among coloured acrylic panels
The mark at its smallest and boldest — an app splash screen.

Overview

We designed the mark for Mbowa Press — a compact, geometric logomark paired with a classic serif wordmark that works from a phone screen to a book spine.

The brief

A new publishing imprint needed a mark with the authority of a traditional press and the clarity to live on screens — app icons, social avatars and e-book covers as well as printed spines.

Our approach

We reduced the idea to a few confident strokes — a stylised monogram built from the letterforms — and paired it with a quiet serif wordmark. The mark was tested small, in one colour and reversed, so it holds up anywhere.

The outcome

A distinctive, scalable mark that gives Mbowa Press an instantly recognisable signature across print and digital.

Mbowa Press identity system: the logomark on red, coloured spines for Mbowa University Press, and the logo lockups
The identity system — the logomark, a family of coloured spines for Mbowa University Press, and the stacked and horizontal lockups.
[Sketches & construction — artwork needed]
Sketches & construction.
[The logomark on white — artwork needed]
The logomark on white.
[Lockups — horizontal & stacked — artwork needed]
Lockups — horizontal & stacked.
[Applications — spine, app icon, avatar — artwork needed]
Applications — spine, app icon, avatar.

Deliverables

  • Logomark & wordmark
  • Horizontal & stacked lockups
  • Colour, reversed & one-colour versions

Need a mark that sets the standard?