Brand Identity Design: Possumende

Possumende — Huo Brothers

Identity & packaging for a clothing label

Client: Possumende — Huo Brothers
Service: Brand Identity Design
Year: [YEAR]
Scope: Wordmark, swing tags, garment labels & carrier bags
Our role: Identity, packaging & brand applications

Possumende swing tag resting on black fabric — The swing tag — the first thing a customer touches.

Overview

We created the identity for Possumende — Huo Brothers, a clothing label — and carried it through every piece a customer handles: swing tags, garment labels and carrier bags.

The brief

A young clothing label needed an identity that felt premium from the first touch — something that would hold its own on a rail, in a customer’s hand and on the street.

Our approach

We drew a refined serif wordmark with a hand-drawn emblem, then kept the palette restrained: black, white and a deep wine. Every application — tag, label, bag — uses the same quiet system so the brand reads instantly.

The outcome

A consistent, recognisable identity that elevates the product — from the tag on the garment to the bag it leaves the shop in.

Possumende woven label inside a black shirt — Detail — the woven garment label.

White Possumende carrier bag on a wine background — Carrier bag — white on the label’s deep wine.

Black Possumende carrier bag — Carrier bag — the black edition.

Possumende swing tag on black fabric — Swing tag — wordmark and emblem.

[Wordmark & emblem on white — artwork needed]

The wordmark and emblem.

Deliverables

Wordmark & emblem
Swing tags & garment labels
Carrier bags & packaging

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