Logo
Design

Marks made to last — sketched by hand, constructed on a grid and tested at every size.

Start a logo project See the marks

Mbowa Design LabCreative agency

What a mark must do

Simple

Reduced to what only your brand can own.

Memorable

Recognised at a glance, recalled after one.

Timeless

Built on proportion, not on this year’s trend.

Versatile

Clear from a favicon to a building sign.

Built,
not just drawn

1Grid & proportion. Every stroke and counter sits on a measured module.
2Negative space. What we leave out does as much work as what we draw.
3Clear space & lock-up. Rules for how the mark meets its wordmark and the world.

From brief
to mark

Typical project: 1–2 weeks

Step 01
Discover
Your story, audience and competitors — and what the mark must say.
Step 02
Sketch
Dozens of routes on paper; the strongest two or three go forward.
Step 03
Refine
Construction, optical correction, colour and the wordmark pairing.
Step 04
Deliver
Master files and a concise guide, so the mark is used correctly every time.

Works at
every size

We test every mark from signage down to 16 pixels — in black, white and colour — before it leaves the studio.

MDL mark reversed, signage size — Signage

What
you get

A complete mark, ready for print and screen — with the files and rules to keep it consistent.

The mark

01Primary mark and wordmark lock-up
02Secondary and stacked versions
03Icon for apps, social and favicon
04Full colour, black and reversed

Files & guide

01Master files: SVG, PDF, EPS and PNG
02Colour codes: Pantone, CMYK, RGB, HEX
03Clear space and minimum sizes
04A short logo usage guide

Selected Work

All logo work

Logo Design: Mbowa Press

Mbowa Press

A mark for a publishing imprint — from the first sketch to covers, screens and stationery.

Client: Mbowa Press

View case study

Mbowa Press identity system across covers and stationery

Logo Design: Lidloti Eswatini

Lidloti Eswatini

[One line on the brief and what the mark had to carry.]

Client: [Client]

Case study coming soon

[Application mockup]

Logo Design: Prpl

Prpl

[One line on the brief and what the mark had to carry.]

Client: [Client]

Case study coming soon

[Application mockup]

Logo Design: indali

indali

[One line on the brief and what the mark had to carry.]

Client: [Client]

Case study coming soon

[Application mockup]

Logo Marks

Every mark in our archive. Filter by type, or open one to see it in use.

Read the Logo Book

The
Logo Book

This book brings together a curated selection of recent marks from our studio — each one a reflection of our commitment to visual excellence.

We believe a brand identity is a cohesive system of principles, guidelines and standards — one that shapes how you are seen and expresses who you are.

Joseph Zito Mbowa — Founder, CEO & Head of Design